IKEA partners with Swedish Property Mafia to deliver document gamers back to shops

Luke Gentile

June 10, 11:33 AM June 10, 11:33 AM

IKEA and audio team Swedish House Mafia have partnered up to style and release a new history player this fall.

The record participant is a element in the retail firm's new drop Obegransad selection.

Equivalent to other releases of customer electronics, the player sports a chunky design and style, and a desk and armchair have also been declared as part of the assortment.

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"Now you see a good deal of slender document gamers that are practically hoping to conceal, but we desired something quite bold, and we preferred the report participant to be a pretty bodily manifestation of tunes," IKEA designer Friso Wiersma reported.

"Everything with Swedish Property Mafia is a very conscious assertion. I really like that strategy. Tunes is a major section of my everyday living as effectively. I would want to showcase that in my inside way too."

IKEA previous declared a turntable in 2018 though doing the job with Teenage Engineering, but it was under no circumstances launched.

It seems that past attempt was however in the minds of IKEA officials when it arrived time for the Obegransad collection.

"When the query came to me, I just said, 'We essentially tried using to do a history player before, so we could use the exact provider it's possible?'" IKEA engineer Carmen Stoicescu reported.

"In the preceding venture, we tried offering a specific layout to all pieces, but with OBEGRANSAD, we tried to restrict the molds. We wanted to make it very simple, mechanical — so we seemed into what provides the very best sound, and we put all our eggs in that basket," a description of the product or service on IKEA's site read.